This is The Great One. The Ulitmate Driving Machine. If you don't know what that means—then you're excused. But if when you see this car, you get the urge to plant yourself behind the wheel and head for those wide, open spaces—then we're talking to you. The Great One is ... a superb road handling chassis ... Four Hundred Cubic Inches of Glistening Engine. The Great One is ... bucket seats, carpeting, walnut trimmed instrument panel. The Great One is ... Pontiac GTO for 1967. Isn't it time you Ride the Wide Track Winning Streak? The Great One is here!
—Pontiac '67 GTO advertisement
For '67, Pontiac began marketing the GTO as "The Great One." The slogan soared to superstar status, and is still regarded with reverence by Pontiac aficionados today.
As you might expect, the definition of "The Great One" varied as much as each unique GTO that was birthed at Pontiac's five factories throughout the United States that model year. For some buyers, "The Great One" was a stripped-down GTO with a 400 engine, four-barrel Quadrajet, heavy-duty three-speed manual transmission, manual steering and brakes, and steel wheels. For other customers, "The Great One" was a GTO optioned with the hotter 400 H.O. engine, an M20 wide-ratio four-speed manual trans, and front disc brakes.
In fact, if you mathematically permuted every body style, color, trim, and regular production option (RPO) available for the '67 GTO, you'd discover there are thousands of possible combinations that make the 81,722 GTOs produced in '67 "The Great One."
So when High Performance Pontiac decided to feature two fraternal Regimental Red exterior/red interior '67 GTOs to join in on Part 4 of our 50th Anniversary of the GTO celebration, we, too, discovered the slogan "The Great One" really does have as many definitions as there are GTOs.
"The Great One" came in widely different configurations, and all wear the GTO name proudly
What would you do if you walked into the Pontiac Retail Store on February 27, 1967, and saw a 49-mile-new GTO Sport coupe, and, upon closer inspection, discovered it left its factory roost ready to rule the asphalt with a four-barrel 400 Ram Air engine, four-speed manual transmission, Rally gauges, front disc brakes, and a heavy-duty Safe-T-Track differential with 4.11 gears?
For then-20-year-old Denny Khola, he was in the presence of "The Great One." He put down a down payment of $20 and talked his father into co-signing the $3,365 promissory note. Now 47 years later, Denny still owns his ultra-rare GTO, and there's only 11,123 original miles on its odometer.
Joe Carcione, whose double-red '67 GTO hardtop is also featured in this issue, didn't find his example of "The Great One" until 1995. Unlike Denny's aforementioned factory-issued, pillared-post street/strip racer, Joe's GTO came optioned with the base 335hp, 400/four-barrel powerplant, Turbo 400, 2.93 posi rear, power and tilt steering, power disc brakes, custom air conditioning, rear window defogger, console, electric clock, remote outside mirror, custom retractable seatbelts, Cordova top, and even a remote-control decklid release.
Contrasting these two amazing GTOs shows that "The Great One" came in widely different configurations, and all wear the GTO name proudly.
We reached out to our fans on Facebook to tell us the GTO most special to them, the one they call the "The Great One." You can read their replies at www.facebook.com/highperformancepontiac.