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1973 Pontiac Grand Am - Grand Illusion

An HPP Collector's Guide was the inspiration for the restoration of this 1973 Grand Am.
By Thomas A. Demauro
Photography by Thomas A. Demauro
1973 Pontiac Grand Am White Roof Passenger Side Front View
Pontiac's great American/European nose job was exclusive to the Grand Am. This pliable rubber-like material was painted body color and was designed to rebound after minor bumps. Endura it was called in 1973 but it was not nearly as hard the Endura noses of the GTOs and Firebirds that came before it. The nose was shot on this car when Larry bought it. He searched and searched and finally found this one in Quebec, Canada. The arrowhead emblem on the nose is also difficult to find.
1973 Pontiac Grand Am White Roof Passenger Side View
Florentine Red exterior paint was applied by Chuck Irwin. Four coats of DuPont primer were sprayed and, after block sanding, that was followed with two base coats of Chroma-Base and three coats of clear. Wet sanding with 2000-grit paper was performed after each coat.
1973 Pontiac Grand Am White Roof Passenger Side Rear View
Aside from the nose, the remainder of the body styling was 1973 LeMans Sport Coupe. But when it came to decor and protection moldings, the Grand Am got bright metal roof drip molding, window sill molding, rocker panel molding, and wheel opening moldings (not shown on our feature car because they are nearly impossible to find) standard. Front and rear protective rubber bumper strips were standard as well.
1973 Pontiac Grand Am Driver Side Taillight Close View
Though this trick was already employed on the '64-68 GTOs, Pontiac went back to the well to create this 6.5 LITRE emblem for yet another European touch (7.4 LITRE on 455 GAs). Curiously, Pontiac decided to use 6.5 LITRE on the 400 cubic-inch GA like the 389 GTO instead of 6.6 as was later used on the 400 cubic-inch Trans Ams. This taillight lens treatment is exclusive to the Grand Am.
1973 Pontiac Grand Am Custom Wheel Cover Driver Side Wheel Close View
Custom Finned wheelcovers (code 472, UPC PO2) were optional on other models in 1973 but were standard on the Grand Am. They feature a bright disc with raised fins surrounding an arrowhead adorned octagonal center cap. They look great and according to the owner are difficult to find and restore.

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1973 Pontiac Grand Am Hood Open Engine View 1973 Pontiac Grand Am Red Interior Driver Side Interior View
1973 Pontiac Grand Am Steering Wheel Driver Side Interior View 1973 Pontiac Grand Am Center Armrest Interior View

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